在當(dāng)下,我們對于自動售貨機(jī)已經(jīng)習(xí)以為常了,酒行業(yè)的從業(yè)者們也都在進(jìn)行新型銷售方式的嘗試,智能售酒機(jī)在當(dāng)下受到了更多人的關(guān)注。自動售酒機(jī)由于采用升降方式,對于酒類的擺放要求,只要是能夠立得穩(wěn)的常態(tài)酒水,都能進(jìn)行放置。
At present, we are used to vending machines. Practitioners in the wine industry are also trying new sales methods. Intelligent wine vending machines have attracted more attention. Since the automatic liquor vending machine adopts the lifting mode, the liquor can be placed as long as it is a normal liquor that can stand stably.
新零售的本質(zhì)就是對人、貨、場三者關(guān)系的重構(gòu),線上線下關(guān)聯(lián)緊密,優(yōu)勢互補(bǔ)、合作共贏。
The essence of new retail is the reconstruction of the relationship between people, goods and market. Online and offline are closely related, with complementary advantages and win-win cooperation.
線上渠道通過擁抱線下實體店來彌補(bǔ)自己體驗上的不足。目前來看,消費者的購買方式越發(fā)的趨向于新零售的模式。
Online channels make up for their own experience by embracing offline physical stores. At present, consumers' purchasing mode is more and more inclined to the new retail mode.
自動售酒機(jī)作為無人值守的自助售酒模式的機(jī)器,自出道以來就受到一些酒業(yè)運營人的關(guān)注。也許在酒吧、酒店這些場合,人們對自動售酒機(jī)已司空見慣。那么,除了這些酒吧和酒店,還有哪些渠道適合投放自動售酒機(jī)?
?? As an unattended self-service wine selling machine, the automatic wine selling machine has attracted the attention of some wine operators since its debut. Perhaps in bars and hotels, people have become accustomed to automatic wine vending machines. In addition to these bars and hotels, what channels are suitable for launching automatic wine vending machines?
鄉(xiāng)村:在鄉(xiāng)村有生活過的人知道,有時候村內(nèi)有出現(xiàn)紅白喜事,就會看到有許多人聚集在一處辦宴會,然后現(xiàn)場有幾位大廚可能會露天作業(yè),一桌桌的人圍坐一起,吃喝聊天。
Village: people who have lived in the village know that sometimes there are red and white wedding events in the village, they will see many people gathered together to hold a banquet, and then several chefs may work in the open air. People at one table sit around, eat, drink and chat.
而了解自動售酒機(jī)的人,可以找辦理宴會的負(fù)責(zé)人/大廚進(jìn)行談話、合作。如果對方同意,自動售酒機(jī)就可以在每次辦宴會的時候出現(xiàn)在人們的餐桌附近,然后可以把自動售酒機(jī)所售賣的酒類調(diào)整為符合該場景的酒水需求。
Those who know about the automatic wine vending machine can talk and cooperate with the person in charge of the banquet / chef. If the other party agrees, the automatic wine vending machine can appear near people's table every time a banquet is held, and then the wine sold by the automatic wine vending machine can be adjusted to meet the wine demand of the scene.
城市:在城市,有錢人、生意人、企業(yè)高管人員會定期舉辦年會、沙龍,屆時會看到許許多多的人來回往返,這邊吃吃,那邊喝喝。
Cities: in cities, rich people, businessmen and enterprise executives will regularly hold annual meetings and salons. At that time, we will see many people going back and forth, eating here and drinking there.
所以容易導(dǎo)致食物酒水會供不應(yīng)求,而如果自動售酒機(jī)在這種場景中售賣白酒、紅酒、香檳、洋酒等,不僅了這一窘境,還給這里的人們提供方便和更多選擇的余地。
Therefore, it is easy to lead to food and drink in short supply. If the automatic wine vending machine sells Baijiu, red wine, champagne, foreign wine, etc. in this scenario, it will not only solve this dilemma, but also provide convenience and more choices for people here.
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