自動售酒機的出現(xiàn)改變了我們傳統(tǒng)的酒銷售模式,加速了酒銷售O2O時代的到來。自動售酒機通過搭建智能酒類消費服務平臺,建立線上線下一體服務。“通過智能零售終端,一兩天就可以買到酒,也可以通過手機APP下單按需購買好酒,不再需要購買整瓶酒。”一個消費者說。
The emergence of automatic wine vending machine has changed our traditional liquor sales mode and accelerated the arrival of o2o era of wine sales. Through the establishment of intelligent liquor consumption service platform, the automatic wine vending machine establishes online and offline integrated services. "Through the smart retail terminal, you can buy wine in one or two days, or you can order and buy good wine on demand through mobile app, instead of buying the whole bottle of wine." One consumer said.
自動售酒機改變了葡萄酒銷售模式,未來的發(fā)展方向可以從以下幾點開始:
The vending machine has changed the wine sales mode. The future development direction can start from the following points:
1.按需消費
1. Consumption on demand
自動售酒機的存在,了自帶酒水的麻煩。消費者只有在餐廳有需求的情況下才能服用,一次服用所需要的,不用開整瓶,不用擔心零散飲料的處理。
The existence of automatic wine vending machine solves the problem of bringing wine with you. Consumers can only take it when the restaurant has a demand, and they don't need to open the whole bottle and worry about the handling of scattered drinks.
2.方便快捷
2. Convenient and fast
網(wǎng)上購物和移動應用程序允許大家隨時隨地購買葡萄酒,并在附近的自動售酒機(5內(nèi))取酒。
Online shopping and mobile applications allow you to buy wine anytime, anywhere, and pick up wine from a nearby vending machine (within 5 km).
3.性價比高
3. High cost performance
由于其優(yōu)越的配送模式,以及在物流成本、管理運營成本、其他市場成本和費用上的大幅節(jié)省,白酒自動售貨機以白酒出廠的價錢作為售價,遠低于市場上同質(zhì)產(chǎn)品的價錢,性價比高。
Due to its superior distribution mode, as well as the substantial savings in logistics costs, management and operation costs, and other market costs and expenses, the liquor vending machine takes the price of liquor factory as the price, which is far lower than the price of homogeneous products in the market, and has high cost performance.
4.源頭保護杜絕假酒
4. Source protection and elimination of fake wine
利用新的RFID識別技術,可以在售酒機中確定真?zhèn)?,確保用戶拿走的每一滴酒都經(jīng)過嚴格驗證,100%可靠。并且可以即時查看產(chǎn)品來源、生產(chǎn)和物流信息,甚生產(chǎn)原料和生產(chǎn)線負責人,實現(xiàn)可追溯性和可問責性的可能性,保證酒的真實性和可靠性。
With the new RFID identification technology, the authenticity can be determined in the wine vending machine to ensure that every drop of wine taken by users is strictly verified and 100% reliable. Moreover, it can check the product source, production and logistics information, and even the production raw materials and the person in charge of the production line, so as to realize the possibility of traceability and accountability, and ensure the authenticity and reliability of the wine.
據(jù)了解,自動售酒機內(nèi)部有一個儲酒空間,分別對應不同的酒,豐富了消費者的選擇,有效防止不同口味的酒混合在一起。終端包含一個芯片,并與電子主控單元相連。消費者在取酒時只需在觸摸屏上刷卡,單次飲用量可以小到50ml,飲用量可以準確到1ml,滿足消費者按需取酒的需求。
It is understood that there is a wine storage space inside the vending machine, corresponding to different wines, enriching the choice of consumers and effectively preventing the mixing of different flavors of wine. The terminal contains a chip and is connected with the electronic main control unit. Consumers only need to swipe the card on the touch screen when taking wine. The single drinking amount can be as small as 50ml, and the drinking amount can be accurate to 1ml, which can meet the needs of consumers to take wine on demand.