每個(gè)人都是釀酒人，釀酒的目的自然是為了推銷(xiāo)，其實(shí)每個(gè)釀酒人都會(huì)以自己釀酒的酒的名字來(lái)釀酒，而酒的名字就是你的!
Everyone is a brewer. The purpose of wine making is naturally to promote sales. In fact, every brewer will make wine under the name of his own wine, and the name of the wine is your brand!
如何用小型釀酒設(shè)備打造個(gè)人的純谷物酒
How to build personal brand of pure grain wine with small brewing equipment
當(dāng)然，酒的名稱(chēng)不能混淆，有許多的酒，如:茅臺(tái)、朗朗、五糧液等!
Of course, the name of wine should not be confused. There are many famous brands, such as Maotai, Langlang, Wuliangye, etc!
大多數(shù)葡萄酒都有自己獨(dú)特的渠道
Most brands have their own unique channels
拿同事酒的名字來(lái)比喻有:米源原漿、a產(chǎn)品原漿、妲己原漿等，主要特點(diǎn)是原漿、純谷物酒!
Take the name of colleague wine as an analogy: rice source original pulp, a product original pulp, Daji original pulp, etc., the main characteristics are original pulp, pure grain wine!
另一方面，你可以給酒起名字，但不要用它!以米香源原漿為例，這個(gè)名字是同事自己給的，也私下自己用，沒(méi)有注冊(cè)商標(biāo)，得不到法律保護(hù)，誰(shuí)能用，酒精飲料注冊(cè)商標(biāo)注冊(cè)三十三級(jí)!
On the other hand, you can name the wine, but don't use it! Take the original rice flavor source pulp as an example. This name is given by colleagues themselves, but also used privately. There is no registered trademark and can't be protected by law. Who can use it? The registered trademark of alcoholic drinks is registered at level 33!
酒類(lèi)商標(biāo)注冊(cè)查詢(xún)
Alcohol trademark registration query
一個(gè)酒的名字，誰(shuí)擁有酒的生產(chǎn)商標(biāo)，這個(gè)酒的名字是誰(shuí)，這個(gè)酒是真的!承認(rèn)誰(shuí)!又有人使用侵權(quán)行為了!
The name of a wine, who owns the production trademark of the wine, who is the name of the wine, the wine is true! Who is recognized by the state! Someone else uses the infringement act!
檢查你使用的商標(biāo)是否已經(jīng)注冊(cè)
Check if the trademark you use is registered
商標(biāo)上說(shuō)，下面我們和酒商談?wù)劸频匿N(xiāo)售。
On the trademark, let's talk about the sales of wine with the wine dealer.
現(xiàn)在的小酒鋪，大部分的線(xiàn)下銷(xiāo)售都比較多，互聯(lián)網(wǎng)時(shí)代，我們做酒，除了注重線(xiàn)下銷(xiāo)售，線(xiàn)上銷(xiāo)售也是我們必須要抓住的市場(chǎng)。
Nowadays, most of the off-line sales of small wine shops are relatively large. In the Internet era, we make wine, in addition to focusing on off-line sales, online sales are also the market we must seize.
線(xiàn)下酒類(lèi)銷(xiāo)售門(mén)面
Offline liquor sales
一般來(lái)說(shuō)，酒都用自己的網(wǎng)站，還有自己的淘寶店、京東店……
Generally speaking, brand liquor uses its own website, as well as its Taobao store and Jingdong store
剛開(kāi)始用小型釀酒設(shè)備釀酒的時(shí)候，我們的資金、人力、物力都是有限的，不可能到處開(kāi)酒這樣的網(wǎng)店，但這并不意味著我們會(huì)放棄網(wǎng)上銷(xiāo)售。
At the beginning of brewing with small-scale brewing equipment, our capital, manpower and material resources are limited. It is impossible to open online stores like brand liquor everywhere, but this does not mean that we will give up online sales.
我們可以申請(qǐng)一個(gè)的公眾號(hào)，也可以利用社交圈、朋友圈作為我們的突破口，我們釀造的酒銷(xiāo)往各地。
We can apply for a free official account, or use social circles and friends circles as our breakthrough. Our wine is sold throughout the country.
現(xiàn)在，短視頻正處于風(fēng)暴的風(fēng)口浪尖，當(dāng)一切還不太遲的時(shí)候，我們可以在抖音、火山、快手等小視頻平臺(tái)上玩一玩，發(fā)布一些與葡萄酒相關(guān)的視頻。
Now in the teeth of the storm, tiktok Kwai wine is playing a part in the storm. When it's not too late, we can play on the small video platform like jitter, volcano, fast hand, and release some video related to wine.
通過(guò)短視頻平臺(tái)推廣你的葡萄酒
Promote your wine through short video platform
短視頻這個(gè)，現(xiàn)在有很多釀酒設(shè)備讓釀酒的朋友們都在玩，小編在刷抖音的時(shí)候，經(jīng)常給他們刷酒視頻。
Short video, this is now a lot of brewing equipment to make wine making friends are playing, while tiktok often brushes their wine videos when they are shaking.
我還專(zhuān)門(mén)拜訪(fǎng)了他們，他們中的許多人通過(guò)這些短視頻平臺(tái)賣(mài)出了很多葡萄酒。
I also paid a special visit to them, and many of them sold a lot of wine through these short video platforms.
The above is a detailed introduction of how to use the Internet to build your own brand and get more achievements. To learn more, please click http://www.lmkxbs.cn/
自動(dòng)售酒機(jī) 2024-07-25 
