酒水不斷是餐飲業(yè)的一個(gè)重要盈利方向,每一家餐飲店都不會(huì)隨便放棄酒水這樁高利潤(rùn)的生意。由于很多顧客選擇自帶酒水則直接影響了店家的利益,所以“制止自帶酒水”曾經(jīng)成為餐飲業(yè)維護(hù)酒水生意的習(xí)用方式。
Liquor is always an important profit direction in the catering industry. Every restaurant will not give up the high profit business of liquor. Because many customers choose to bring their own drinks directly affect the interests of the store, so "stop bringing their own drinks" has become a common way for the catering industry to maintain the drinks business.
據(jù)餐飲業(yè)內(nèi)人士表示,整個(gè)餐飲行業(yè)的純利潤(rùn)不到20%,而酒水這一項(xiàng)就能夠賺取80%以更多的利潤(rùn),這也是很多餐飲企業(yè)不愿意放棄酒水這塊“肥肉”的重要緣由。
According to the people in the catering industry, the net profit of the whole catering industry is less than 20%, and drinks can earn 80% or more profits, which is also an important reason why many catering enterprises are reluctant to give up the "fat meat" of drinks.
消費(fèi)者為什么選擇自帶酒水,而不在餐飲店點(diǎn)呢?
Why do consumers choose to bring their own drinks instead of ordering at restaurants?
1. 餐飲業(yè)酒水價(jià)錢較高。餐飲業(yè)的酒水價(jià)錢普通高于市場(chǎng)批發(fā)價(jià),有的餐飲店內(nèi)的酒曾經(jīng)是市場(chǎng)批發(fā)價(jià)的兩倍以三倍,消費(fèi)者肯定不愿意為這么貴的酒水買單。
1. The price of drinks in the catering industry is relatively high. The price of drinks in the catering industry is generally higher than the wholesale market price. In some restaurants, the price of drinks used to be twice or even three times the wholesale market price. Consumers are certainly not willing to pay for such expensive drinks.
2.餐飲業(yè)的酒水質(zhì)量無(wú)法保證。由時(shí)期的開展,酒水的購(gòu)置渠道也不再單一,市場(chǎng)上充滿著各種假酒、劣質(zhì)酒,消費(fèi)者無(wú)法判別酒水能否是正軌渠道的酒水。
2. The quality of beverage in the catering industry cannot be guaranteed. From the development of the period, the purchase channel of liquor is no longer single. The market is full of all kinds of fake and inferior liquor, so consumers can't judge whether the liquor is the right channel.
而自助售酒機(jī)—以消費(fèi)者為中心,真正處理了餐飲行業(yè)酒水存在的以上問(wèn)題。
And the self-service wine vending machine, taking the consumers as the center, has really dealt with the above problems existing in the beverage industry.
如今自動(dòng)售酒機(jī)可謂是餐飲業(yè)的“臺(tái)柱子”,坐鎮(zhèn)餐飲業(yè),遭到廣闊消費(fèi)者的認(rèn)同與喜歡,處理了消費(fèi)者與餐飲店之間的矛盾,改動(dòng)了消費(fèi)者自帶酒水的現(xiàn)狀。
Nowadays, the automatic wine vending machine is the "pillar" of the catering industry. Sitting in the catering industry, it has been recognized and liked by a wide range of consumers, dealt with the contradiction between consumers and restaurants, and changed the status quo of their own drinks.
自助售酒機(jī)—正在打造一個(gè)掩蓋的白酒新批發(fā)形式,徹底推翻白酒的傳統(tǒng)銷售方式和消費(fèi)方式。整合餐飲業(yè)線下資源,白酒行業(yè)與餐飲行業(yè)的價(jià)值和消費(fèi)屬性回歸理性!
Self service liquor vending machine is building a new wholesale form of liquor covering the whole country, completely overthrowing the traditional sales and consumption mode of Chinese liquor. Integrate offline resources of catering industry and lead the value and consumption attributes of Chinese liquor industry and catering industry to return to rationality!
關(guān)于餐飲業(yè)來(lái)說(shuō),選擇“制止自帶酒水”無(wú)疑不是好的處理方式。自助售酒機(jī)餐飲業(yè),讓好酒直達(dá)餐桌,從源頭根絕消費(fèi)者自帶酒水現(xiàn)象。
As for the catering industry, choosing "stop bringing your own drinks" is not the best way to deal with it. The catering industry of self-service wine vending machine can make good wine reach the dining table directly, and eliminate the phenomenon that consumers bring their own drinks from the source.
The above is the related content introduced by vending machine manufacturers. The source of this article is http://www.lmkxbs.cn.